Sponsorship Opportunities at The Horse of the Year Show

Welcome to HOYS Sponsorship Opportunities

Did you know?

• 28% of the UK population are actively interested in horses (excluding racing)
  - There are 4.3 million frequent riders in the UK
  - There are over 1.3 million horses privately owned in the UK
  - Horse owners and riders spend more than £4 billion on their sport each year
• People who own a horse are five times more likely to own a dog making HOYS an excellent platform from which to promote pet brands
• Equestrian sports are one of only three sports at the Olympics where men and women compete on equal terms
• HOYS is an iconic brand and the pinnacle of equestrianism
  - Riders come from around the world to compete in the International Show Jumping for the title HOYS Leading Show Jumper of the Year.
  - The best of British compete in the National Show Jumping and Showing Classes – these are often the stars of the future
  - Exciting competition and innovative displays means there is truly something for everyone

 

HOYS Statistics

• 63,000 visitors over 5 days
• Over 45 hours of coverage on SKY Sports with 12 hours live in peak time
• Over 1,500 VIPs in hospitality
• Cross promotional and partnership marketing opportunities
• 12 month marketing platform
• More than 1.3 million public leaflets produced
• Over £6 million spend in the Retail Village
• 250 exhibitor stands
• Over 50 acres of the NEC utilised
• Over 80% of our audience own or ride a horse regularly
• 75% of HOYS audience are female
• 300,000 unique visitors annually to www.hoys.co.uk
• Over 1.8 million page views every year at www.hoys.co.uk
• An extremely exciting platform from which to build a relationship with your audience

Why Sponsor?

Horse of the Year Show (HOYS) has the ability to align your brand with a loyal, affluent and prestigious audience who are passionate about their sport.

Our sponsorship packages are designed to deliver against set objectives, budgets and requirements. We work closely with sponsors over a 12 month marketing platform to ensure return on investment is maximised. With different level sponsorship options available at HOYS, involvement is only limited to the imagination!

For further information on sponsorship opportunities and audience demographics please do not hesitate to contact us. Should you wish to receive a more specific proposal with exploitation ideas to meet your individual criteria, please state objectives and budget.

Contact us at: Tel: 01582 711 411 Email: sponsor@hoys.co.uk

 

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